CREATIVE | GRAPHICS | DESIGN | DIGITAL MARKETING

Leading the creative and digital strategy for Dr Roebuck's, an Australian-born clean beauty brand, this project focused on amplifying the brand's commitment to minimalist formulations and sustainable practices. Through strategic art direction, digital marketing, and cohesive branding, the initiative enhanced the brand's presence across eCommerce platforms, social media, and retail environments. By highlighting the efficacy of native Australian ingredients and the brand's dedication to cruelty-free, vegan skincare, the project reinforced Dr Roebuck's position as a leader in clean beauty, resonating with a health-conscious, eco-aware audience.