CAMPAIGN MARKETING |  ECOMMERCE DIGITAL | PR

Driving brand growth and digital innovation for Longchamp, this work focused on amplifying the brand’s heritage of Parisian luxury through locally relevant marketing strategies. By leading eCommerce optimisation, crafting high-impact digital campaigns, and executing elevated content tailored for the Australian market, the project enhanced brand visibility and conversion across multiple channels. Strategic influencer partnerships, data-led campaign performance analysis, and a refined omnichannel approach helped position Longchamp as a go-to for accessible luxury, blending timeless craftsmanship with modern consumer expectations.