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Revitalising the Mela Purdie brand through a results-driven creative strategy, this work delivered elevated visual storytelling and campaign execution that aligned seamlessly with the brand’s positioning as a leader in luxury travel wear. By blending sophisticated design with commercially focused marketing initiatives: across digital, social, and in-store touch points. The project strengthened brand equity, increased customer engagement, and reinforced Mela Purdie’s reputation for timeless, effortless style.