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Repositioning NAJO through a bold creative and marketing overhaul, this work focused on redefining the brand’s identity across digital, retail, and traditional media. From leading art direction and content creation to producing high-impact campaigns including TVCs and seasonal product storytelling. Every touchpoint was designed to strengthen brand desirability and drive customer engagement. Through integrated marketing strategies, cohesive visual branding, and a refined digital presence, the project elevated NAJO’s position in the contemporary jewellery space and deepened its emotional connection with a style-conscious audience.
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