Orchestrated a comprehensive creative strategy for Tree of Life, an Australian bohemian fashion brand, focusing on art direction, marketing, and digital asset development. The project involved crafting cohesive visual narratives that encapsulate the brand's free-spirited ethos, enhancing its digital presence through compelling imagery and engaging content. By aligning the brand's aesthetic across various platforms, the initiative strengthened customer engagement and reinforced Tree of Life's position in the bohemian fashion market.