.jpg)
CASE STUDY : EMPOWERMENT AND EXECUTIVE PROFILING
In collaboration with Australian singer-songwriter Vera Blue, we designed custom jewellery for her Lady Powers tour, amplifying NAJO’s brand visibility and celebrating Australian design. This partnership not only profiled the brand’s founder, Jo Tory, but also aligned NAJO with a broader message of female empowerment. The initiative evolved into a powerful social impact campaign : 30 Oaths for 30 Days—in support of White Ribbon. As part of the campaign, we created a limited-edition white ribbon bracelet designed specifically for men, with 100% of proceeds donated to White Ribbon. Over three years, we raised $55,000, deepening consumer connection by aligning our values with our audience and reinforcing NAJO’s commitment to meaningful change.
CASE STUDY : BRAND REPOSITIONING AND PIVOT
As Ally transitioned from fast fashion to a more trend-forward identity, our focus was on redefining brand perception and establishing clear creative direction. The appointment of National Sales Manager Anne-Marie Wade to CEO presented an opportunity to humanise the brand and elevate its presence. We led a strategic profiling campaign positioning Anne-Marie as a visionary leader, securing features in high-end publications and aligning her voice with the brand’s evolving image. Simultaneously, we refined visual communications across all channels to reflect a more curated, fashion-conscious aesthetic. As part of this shift, we launched Ally’s first influencer collaboration with Emily Venz, which generated significant social media buzz and sold out within two weeks, reinforcing the brand’s new positioning and amplifying reach across key demographics.
